Everyone’s morning starts with good morning messages that is received from WhatsApp and ends with Goodnight messages. This shows how this medium has groomed to become the most powerful platform.
In fact it has become the part and parcel of everyday life of umpteen numbers of individuals. The best part is its emergence as a powerful marketing tool in the current scenario where marketing plays vital role in roping mammoth numbers of target audience.
In fact it has become the part and parcel of everyday life of umpteen numbers of individuals. The best part is its emergence as a powerful marketing tool in the current scenario where marketing plays vital role in roping mammoth numbers of target audience.
WhatsApp has carved a new benchmark and has changed the way mobile devices have been used for marketing. It is used as marketing tool in the following manner:
1. As a powerful tool of interaction: It can be used as robust tool of quick interaction with the known persons. A shopkeeper can send pictures of new arrivals to the regular customers seeking their confirmation. Such aspect enables the customer to know about the products, their specifications and can make up mind of purchasing it even without going to the shopkeeper’s place.
2. Sellers can build interactive group of likeminded buyers: By creating group of likeminded consumers; the sellers can do marketing occasionally by sending message and details about the products. Such messages can keep the consumers in link and also the sellers can get to know the expectations and likes of their target audience.
3. Best tool to organize: It is one of the best tools to organize people for the cause or event. It is in fact perfect medium of marketing a particular event. Political parties used WhatsApp brilliantly to organize themselves in various constituencies.
4. Display picture as tool: The display picture of WhatsApp can act as a tool of marketing. Here the company can make use of its logo or site address as display picture.
5. Saves time and money: This type of marketing saves lot of time and money. It is economical in the sense that it appeals wide coverage area of audience. The message transmission is quick in fact in spur of the moment the message reaches the consumer.
WhatsApp messenger is cross platform mobile messaging app. It is the most economical mode of sending information. Sellers and organizations have started using WhatsApp as the marketing medium. It is the boon for small business entrepreneurs as they can directly communicate with their clients and finalize sales thus eliminating the expenses of middlemen.
Even specialized business houses those who offer custom made products to clients adopt WhatsApp for showcasing their product to the target audience. This mode of marketing is here to stay and stay for long. With its ease in use and benefits that it offers for business, WhatsApp is undoubtedly the modern generation robust marketing tool.
